Countries´ analysis:
  Computers | Components | Networking | Accesories | Printers and Supplies | Software | Barcode
 


1. How many COMPUTERS do you sell
    by month?


MEXICO COUNTRY
Sent
15840
Answered
1415 (8.93%)

#
%
1
1 to 3
510
36.04%
2
4 to 7
451
31.87%
3
8 to 20
288
20.35%
4
21 to 40
56
3.96%
5
41 to 60
24
1.70%
6
61 to 100
8
0.57%
7
101 to 200
3
0.21%
8
More than 200
4
0.28%
9
I don´t sell computers
60
4.24%
10
Unanswered
11
0.78%
       
       
MEXICO CITY
Sent
7333
Answered
665 (9.07%)

#
%
1
1 to 3
254
38.20%
2
4 to 7
199
29.92%
3
8 to 20
133
20.00%
4
21 to 40
24
3.61%
5
41 to 60
13
1.95%
6
61 to 100
6
0.90%
7
101 to 200
1
0.15%
8
More than 200
4
0.60%
9
I don´t sell computers
31
4.66%
10
Unanswered
4
0.60%
OUTSIDE MEXICO CITY
Sent
8507
Answered
750 (8.82%)

#
%
1
1 to 3
256
34.13%
2
4 to 7
252
33.60%
3
8 to 20
155
20.67%
4
21 to 40
32
4.27%
5
41 to 60
11
1.47%
6
61 to 100
2
0.27%
7
101 to 200
2
0.27%
8
I don´t sell computers
29
3.87%
9
Unanswered
7
0.93%

2. Among all the COMPUTERS you     offer, what percentage do brand     name computers represent?

MEXICO COUNTRY
Sent
15840
Answered
1415 (8.93%)

#
%
1
5% brand name 95% no brand name
455
32.16%
2
10% brand name 90% no brand name
163
11.52%
3
20% brand name 80% no brand name
135
9.54%
4
50% brand name 50% no brand name
90
6.36%
5
30% brand name 70% no brand name
83
5.87%
6
40% brand name 60% no brand name
49
3.46%
7
95% brand name 5% no brand name
42
2.97%
8
70% brand name 30% no brand name
31
2.19%
9
90% brand name 10% no brand name
30
2.12%
10
60% brand name 40% no brand name
27
1.91%
11
80% brand name 20% no brand name
19
1.34%
12
I only sell no brand name computers
176
12.44%
13
I only sell brand name computers
42
2.97%
14
I don´t sell computers
59
4.17%
15
Unanswered
14
0.99%
       
       
MEXICO CITY
Sent
7333
Answered
665 (9.07%)

#
%
1
5% brand name 95% no brand name
192
28.87%
2
10% brand name 90% no brand name
78
11.73%
3
20% brand name 80% no brand name
62
9.32%
4
50% brand name 50% no brand name
48
7.22%
5
30% brand name 70% no brand name
39
5.86%
6
95% brand name 5% no brand name
26
3.91%
7
40% brand name 60% no brand name
22
3.31%
8
60% brand name 40% no brand name
20
3.01%
9
70% brand name 30% no brand name
17
2.56%
10
90% brand name 10% no brand name
13
1.95%
11
80% brand name 20% no brand name
10
1.50%
12
I only sell no brand name computers
75
11.28%
13
I only sell brand name computers
31
4.66%
14
I don´t sell computers
30
4.51%
15
Unanswered
6
0.90%
OUTSIDE MEXICO CITY
Sent
8507
Answered
750 (8.82%)

#
%
1
5% brand name 95% no brand name
263
35.07%
2
10% brand name 90% no brand name
85
11.33%
3
20% brand name 80% no brand name
73
9.73%
4
30% brand name 70% no brand name
44
5.87%
5
50% brand name 50% no brand name
42
5.60%
6
40% brand name 60% no brand name
27
3.60%
7
90% brand name 10% no brand name
17
2.27%
8
95% brand name 5% no brand name
16
2.13%
9
70% brand name 30% no brand name
14
1.87%
10
80% brand name 20% no brand name
9
1.20%
11
60% brand name 40% no brand name
7
0.93%
12
I only sell no brand name computers
101
13.47%
13
I only sell brand name computers
11
1.47%
14
I don´t sell computers
29
3.87%
15
Unanswered
8
1.07%

3. Among all BRAND NAME COMPUTERS     you offer, which brand do you sell the     most?

MEXICO COUNTRY
Sent
15840
Answered
1415 (8.93%)

#
%
1
HP Compaq
747
52.79%
2
Acer
140
9.89%
3
Dell
87
6.15%
4
Texa
29
2.05%
5
Alaska
17
1.20%
6
Sony
16
1.13%
7
Lenovo / IBM
11
0.78%
8
Gateway
10
0.71%
9
Lanix
9
0.64%
10
Apple
3
0.21%
11
Printaform
3
0.21%
12
I only sell no brand name computers
220
15.55%
13
Other
39
2.76%
14
I don´t sell computers
62
4.38%
15
Unanswered
22
1.55%
       
       
MEXICO CITY
Sent
7333
Answered
665 (9.07%)

#
%
1
HP Compaq
363
54.59%
2
Dell
54
8.12%
3
Acer
40
6.02%
4
Texa
24
3.61%
5
Sony
10
1.50%
6
Lenovo / IBM
7
1.05%
7
Gateway
5
0.75%
8
Alaska
4
0.60%
9
Printaform
2
0.30%
10
Apple
1
0.15%
11
Lanix
1
0.15%
12
I only sell no brand name computers
94
14.14%
13
Other
21
3.16%
14
I don´t sell computers
33
4.96%
15
Unanswered
10
1.50%
OUTSIDE MEXICO CITY
Sent
8507
Answered
750 (8.82%)

#
%
1
HP Compaq
384
51.20%
2
Acer
100
13.33%
3
Dell
33
4.40%
4
Alaska
13
1.73%
5
Lanix
8
1.07%
6
Sony
6
0.80%
7
Gateway
5
0.67%
8
Texa
5
0.67%
9
Lenovo / IBM
4
0.53%
10
Apple
2
0.27%
11
Printaform
1
0.13%
12
I only sell no brand name computers
126
16.80%
13
Other
18
2.40%
14
I don´t sell computers
29
3.87%
15
Unanswered
12
1.60%

4. Among all SERVERS you offer,     what percentage do brand name     servers represent?

MEXICO COUNTRY
Sent
15840
Answered
1415 (8.93%)

#
%
1
5% brand name 95% no brand name
167
11.80%
2
95% brand name 5% no brand name
55
3.89%
3
50% brand name 50% no brand name
48
3.39%
4
10% brand name 90% no brand name
43
3.04%
5
90% brand name 10% no brand name
41
2.90%
6
80% brand name 20% no brand name
28
1.98%
7
20% brand name 80% no brand name
23
1.63%
8
30% brand name 70% no brand name
23
1.63%
9
60% brand name 40% no brand name
18
1.27%
10
70% brand name 30% no brand name
15
1.06%
11
40% brand name 60% no brand name
7
0.49%
12
I only sell no brand name servers
114
8.06%
13
I only sell brand name servers
296
20.92%
14
I don´t sell servers
517
36.54%
15
Unanswered
20
1.41%
       
       
MEXICO CITY
Sent
7333
Answered
665 (9.07%)

#
%
1
5% brand name 95% no brand name
77
11.58%
2
90% brand name 10% no brand name
27
4.06%
3
50% brand name 50% no brand name
25
3.76%
4
95% brand name 5% no brand name
23
3.46%
5
10% brand name 90% no brand name
18
2.71%
6
80% brand name 20% no brand name
14
2.11%
7
30% brand name 70% no brand name
13
1.95%
8
70% brand name 30% no brand name
10
1.50%
9
20% brand name 80% no brand name
7
1.05%
10
60% brand name 40% no brand name
6
0.90%
11
40% brand name 60% no brand name
5
0.75%
12
I only sell no brand name servers
55
8.27%
13
I only sell brand name servers
150
22.56%
14
I don´t sell servers
229
34.44%
15
Unanswered
10
1.50%
OUTSIDE MEXICO CITY
Sent
8507
Answered
750 (8.82%)

#
%
1
5% brand name 95% no brand name
90
12.00%
2
95% brand name 5% no brand name
32
4.27%
3
10% brand name 90% no brand name
25
3.33%
4
50% brand name 50% no brand name
23
3.07%
5
20% brand name 80% no brand name
16
2.13%
6
80% brand name 20% no brand name
14
1.87%
7
90% brand name 10% no brand name
14
1.87%
8
60% brand name 40% no brand name
12
1.60%
9
30% brand name 70% no brand name
10
1.33%
10
70% brand name 30% no brand name
5
0.67%
11
40% brand name 60% no brand name
2
0.27%
12
I only sell no brand name servers
59
7.87%
13
I only sell brand name servers
146
19.47%
14
I don´t sell servers
288
38.40%
15
Unanswered
10
1.33%

5. If you don´t sell NO BRAND NAME SERVERS, please tell us the reason    (3 options max)

        Graphic belongs to the number of mentions obtained by each option.

MEXICO COUNTRY
Sent
15840
Answered
1415 (8.93%)

#
%
1
Because my clients ask for known brand names
337
23.82%
2
Lack of training
222
15.69%
3
The technichal support is deficient
195
13.78%
4
I don´t know choices of no brand name servers
153
10.81%
5
The warranty´s support is deficient
134
9.47%
6
Disadvantages in performance
125
8.83%
7
Because I don´t trust in no brand name servers
116
8.20%
8
Compatibility’s problems between its components
82
5.80%
9
Because they don´t give me more profits than brand name servers
76
5.37%
10
Other
251
17.74%
11
Unanswered
415
29.33%
       
       
MEXICO CITY
Sent
7333
Answered
665 (9.07%)

#
%
1
Because my clients ask for known brand names
171
25.71%
2
The technichal support is deficient
97
14.59%
3
Lack of training
86
12.93%
4
I don´t know choices of no brand name servers
74
11.13%
5
The warranty´s support is deficient
70
10.53%
6
Disadvantages in performance
69
10.38%
7
Because I don´t trust in no brand name servers
53
7.97%
8
Compatibility’s problems between its components
46
6.92%
9
Because they don´t give me more profits than brand name servers
35
5.26%
10
Other
117
17.59%
11
Unanswered
197
29.62%
OUTSIDE MEXICO CITY
Sent
8507
Answered
750 (8.82%)

#
%
1
Because my clients ask for known brand names
166
22.13%
2
Lack of training
136
18.13%
3
The technichal support is deficient
98
13.07%
4
I don´t know choices of no brand name servers
79
10.53%
5
The warranty´s support is deficient
64
8.53%
6
Because I don´t trust in no brand name servers
63
8.40%
7
Disadvantages in performance
56
7.47%
8
Because they don´t give me more profits than brand name servers
41
5.47%
9
Compatibility’s problems between its components
36
4.80%
10
Other
134
17.87%
11
Unanswered
218
29.07%

6. Among all BRAND NAME SERVERS     you offer, which is the brand you
    sell the most?

MEXICO COUNTRY
Sent
15840
Answered
1415 (8.93%)

#
%
1
HP Compaq
557
39.36%
2
Dell
138
9.75%
3
Lenovo / IBM
31
2.19%
4
Acer
24
1.70%
5
Sun Microsystems
7
0.49%
6
Lanix
4
0.28%
7
Gateway
3
0.21%
8
Texa
3
0.21%
9
Alaska
2
0.14%
10
Sony
2
0.14%
11
I only sell no brand name servers
101
7.14%
12
Other
12
0.85%
13
I don´t sell servers
460
32.51%
14
Unanswered
71
5.02%
       
       
MEXICO CITY
Sent
7333
Answered
665 (9.07%)

#
%
1
HP Compaq
271
40.75%
2
Dell
80
12.03%
3
Lenovo / IBM
16
2.41%
4
Acer
8
1.20%
5
Sun Microsystems
5
0.75%
6
Texa
3
0.45%
7
Lanix
1
0.15%
8
I only sell no brand name servers
46
6.92%
9
Other
7
1.05%
10
I don´t sell servers
200
30.08%
11
Unanswered
32
4.81%
OUTSIDE MEXICO CITY
Sent
8507
Answered
750 (8.82%)

#
%
1
HP Compaq
286
38.13%
2
Dell
58
7.73%
3
Acer
16
2.13%
4
Lenovo / IBM
15
2.00%
5
Gateway
3
0.40%
6
Lanix
3
0.40%
7
Alaska
2
0.27%
8
Sony
2
0.27%
9
Sun Microsystems
2
0.27%
10
I only sell no brand name servers
55
7.33%
11
Other
5
0.67%
12
I don´t sell servers
260
34.67%
13
Unanswered
39
5.20%

7. Among all NOTEBOOKS you offer,
    which is the brand you sell the most?

MEXICO COUNTRY
Sent
15840
Answered
1415 (8.93%)

#
%
1
Toshiba
400
28.27%
2
HP Compaq
378
26.71%
3
Acer
229
16.18%
4
Dell
93
6.57%
5
Sony
48
3.39%
6
Texa
22
1.55%
7
Lenovo / IBM
15
1.06%
8
Gateway
10
0.71%
9
Apple
4
0.28%
10
PCChips
4
0.28%
11
Asus
3
0.21%
12
Alaska
2
0.14%
13
Printaform
2
0.14%
14
Twinhead
2
0.14%
15
Gigabyte
1
0.07%
16
Lanix
1
0.07%
17
MSI
1
0.07%
18
Panasonic
1
0.07%
19
Space
1
0.07%
20
Vsonic
1
0.07%
21
I only sell no brand name notebooks
12
0.85%
22
Other
2
0.14%
23
I don´t sell notebooks
166
11.73%
24
Unanswered
17
1.20%
MEXICO CITY
Sent
7333
Answered
665 (9.07%)

#
%
1
Toshiba
202
30.38%
2
HP Compaq
182
27.37%
3
Acer
70
10.53%
4
Dell
52
7.82%
5
Sony
26
3.91%
6
Texa
17
2.56%
7
Lenovo / IBM
9
1.35%
8
Gateway
5
0.75%
9
PCChips
3
0.45%
10
Apple
2
0.30%
11
Asus
1
0.15%
12
MSI
1
0.15%
13
Printaform
1
0.15%
14
Twinhead
1
0.15%
15
Vsonic
1
0.15%
16
I only sell no brand name notebooks
8
1.20%
17
Other
1
0.15%
18
I don´t sell notebooks
79
11.88%
19
Unanswered
8
1.20%

OUTSIDE MEXICO CITY
Sent
8507
Answered
750 (8.82%)

#
%
1
Toshiba
198
26.40%
2
HP Compaq
196
26.13%
3
Acer
159
21.20%
4
Dell
41
5.47%
5
Sony
22
2.93%
6
Lenovo / IBM
6
0.80%
7
Gateway
5
0.67%
8
Texa
5
0.67%
9
Alaska
2
0.27%
10
Apple
2
0.27%
11
Asus
2
0.27%
12
Gigabyte
1
0.13%
13
Lanix
1
0.13%
14
Panasonic
1
0.13%
15
PCChips
1
0.13%
16
Printaform
1
0.13%
17
Space
1
0.13%
18
Twinhead
1
0.13%
19
I only sell no brand name notebooks
4
0.53%
20
Other
1
0.13%
21
I don´t sell notebooks
87
11.60%
22
Unanswered
9
1.20%


 
 

From the statistical analysis of questions 1 to 7, we concluded the following:

1. IT´s resellers sell 2,100,000 computers a year, 84% are no brand name computers and 16% are brand name     computers.*
2. From brand name computers that Resellers sell in a year, 52% are HP Compaq, 10% are
    Acer, 6.1% are Dell and the other 32% is divided between 8 brands.
3. From servers that IT’s Resellers sell, 57% are brand name servers and 43% are no brand name servers.
4. Half of brand name servers are divided in two brands: HP Compaq with 40% and Dell with 10%. The other     50% is divided in different brands.
5. The reasons that don’t allow Resellers to sell more no brand name servers are: Promotion,
    Training, Technical Support, Warranty’s Support and Quality Management.
6. 71% of the Notebooks that resellers sell is shared by 3 brands: Toshiba 28%,
    HP Compaq 26% and Acer 16%. The other 30% is divided between other brands.

* Calculated taking a universe of 21,000 IT’s Resellers that form the database of Boletin de la Computación.

© Boletín de la Computación. Septiembre 2006

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